June marks Pride Month! To celebrate, people are turning to Pinterest to explore their identities, find ways to commemorate life’s moments and discover ways to support the LGBTQIA+ community. Our insights show that Pinterest is a positive place where people can be themselves, build community and feel that they belong.
The joy of celebrating where you belong
Gen Z has been known as a gender fluid group that has always challenged societal norms. Global searches around gender expression, seeking support and creating belonging within the community are all trending upwards on Pinterest. Searches for “gender identity” have increased 55%, “genderfluid aesthetic” were 2X higher and “genderfluid flag” increased 50% in just the past year.
People are also using Pinterest to celebrate moments like “coming out photoshoot” which was up +44% and “coming out party” searches were +67% greater. In fact, our 2022 Pinterest Predicts report revealed that “Altbashes” would be on trend this year! Pinterest users want to show support to the community with increased searches for “lgbt support” up 4 times and “lgbt ally” showing more than 75%, while searches for “lgbt community” were nearly 60% more.
Posters and flags are also great to show advocacy and support during Pride. Searches for “lgbtqia+ flags” have increased by 2 times, “lgbtq posters designed” were 7 times higher, while searches for “genderqueer flag” grew more than 80%.