Pinterest and Tastemade partner on scaling creators, content and live streaming around the world

Lifestyle

We’ve slated 50 new shows that will debut exclusively on Pinterest. These series will feature talent from both the Tastemade and Pinterest creator communities from around the globe — and will be produced in at least eight different languages across  Tastemade’s global studios.

We will be streaming hundreds of hours of new live programming for Pinterest TV from Tastemade’s studios around the world. Tastemade’s experience with live streaming commerce will also help us to activate creators, brands, and consumers alike. 

Pinterest x Tastemade

We’re bringing on high-quality video content across core and emerging verticals. While Tastemade has historically focused on core lifestyle content verticals such as Food, Travel, and Home & Design, this collaboration expands programming to other high-value categories including Beauty, Fashion, Health & Wellness, Fitness, Parenting, Pets, and more. 

As part of this partnership, Creators have the truly unique opportunity to partner with both Tastemade and Pinterest in real life. Tastemade will host a series of in-person creator events at their studios around the globe, including in Los Angeles, London, Tokyo, Jakarta, Mumbai, São Paulo, and Buenos Aires. Creators from both the Pinterest and Tastemade communities will come together for community building activities, creator activations, and training sessions focused on catalyzing more high-quality video storytelling and overall engagement on Pinterest. 

 

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