Drop 01 by Who What Wear UK launched this week, and the stream of compliments as we wear the pieces into the office has been non-stop. For those of you who aren’t in the know, this is a sustainable and affordable collection that has been crafted by our editors and community. Every piece has been designed by a game-changing democratic and totally unique process where everyone gets a say. That neckline, that fabric choice, that print mix… It’s all been up for debate, and switching up the creative process has given us the ability to generate truly considered and practical items that have been missing from our and your wardrobes forever!
Over the past few days, we’ve been giving the 14-piece summer capsule collection a solid testing. It’s a tough job, but someone’s got to do it, right? And it’s been a pleasure. To see that perfect sundress fit like a glove (from a size 6 up to a size 24) or to witness how incredibly differently our editors style the same classic item is fascinating. The “where did you get that?” questions have been rolling in, and we’ve been rather smug to spill the tea.
So the perfectly formed capsule of dresses and separates provides chic, timeless solutions for your closets, and thanks to a clever pre-order model, this collection eliminates the wasted garments and fabric you’d normally incur elsewhere on the high street. It also allows us to use the costs saved to pay garment workers higher wages and give back to children in the factories’ surrounding areas via our partner Pratham.
Keep scrolling to see the items we’ve worn to the office this week and wowed everyone else with…